If you want a clear personal brand and consistent content that can create long-term leverage, this is the work we do.
The problem many founders face
A strong business can still be quieter than it should be. As Chali Weerakkody, the founder of Editoz Club, has put it: “We started this after seeing how many great businesses stay invisible.” When your name is trusted at scale, you stop chasing opportunities. They come to you.
The practical question is how to get there without building a content department yourself. Hiring in-house means recruiting, managing, and replacing those roles. Many founders want the influence and the inbound, and they do not want to run that content themselves.
How Editoz Club helps founders
We work with founders, CEOs, investors, and entrepreneurs who want influence, inbound opportunities, and long-term leverage from a personal brand. We work with clients worldwide, from South Australia.
The process has three stages. First, we create the brand: we work with you on your goals, shape a clear brand voice, and design visuals people can remember and trust. Second, we execute: we produce, edit, and publish content your audience can connect with and recognise. Third, we learn: we test what works, and we use audience signals to make the message clearer and stronger over time.
You stay close to the work — filming, reviewing, and giving feedback — without managing a department. You show up for the parts only you can do. We run the rest.
This is a strong fit if you want a content system, not a one-off video, and you can take part in the work. If you cannot commit time to film and review, or you only need a single video, we would rather tell you that on a call than force a fit.
You can also read how this compares with hiring in-house, or see the full set of personal branding services.
Results from published founder work
Results are individual, and they are not guaranteed. They vary with execution, consistency, and market conditions. Past results do not guarantee future outcomes.
Across 100+ clients, content we have produced has generated 300M+ views and 1B+ audience reach. Among the outcomes we have published for founders:
- In our work with Daniel Lubetzky of KIND Snacks, followers grew from 98K to 220K, and views grew from 6K to 25M+, organically. Daniel has said that what sets the team apart is “their ability to translate brand values into short-form content that travels.”
- In our work with Daniel Trkulja of Threadlabs, one reel grew from 300 to 1M+ views, and the account grew from 0 to 10.2K total followers, with 800+ new followers in a week.
- Our content for Davie Fogarty of The Oodie reached 53.9M views.
You can read those stories, and others, on our results pages.
Frequently asked questions
Does Editoz Club work with founders?
Yes. Editoz Club is a personal brand growth agency for founders, investors, and entrepreneurs. We work with founders who want a clear personal brand and consistent content, and who can take part in the work — filming, reviewing, and giving feedback.
What results have founders seen?
Results are individual, and they are not guaranteed. Across 100+ clients, content we have produced has generated 300M+ views and 1B+ audience reach. Published founder outcomes include Daniel Lubetzky of KIND Snacks (98K to 220K followers, and 6K to 25M+ views, organically) and Davie Fogarty of The Oodie (53.9M views). You can verify those figures on our results pages.
How does the work happen?
There are three stages. First, we create the brand: goals, voice, and visuals. Second, we execute: we produce, edit, and publish content. Third, we learn iteratively: we test what works and use audience signals to improve your message over time.
How much of my time does it take?
You stay involved. On Accelerate by Editoz, you film the scripts and post at least three times a week for 90 days, and we meet fortnightly to review what is working. Across our work, the pattern is the same: you show up for the parts only you can do, and we run the rest.
Can this replace hiring an in-house content team?
It can be. We handle brand strategy, content production, editing, and publishing so you can build influence without hiring that team yourself. Whether that replaces an in-house hire, sits alongside one, or comes first depends on your business. There is a fuller comparison on our Editoz Club vs hiring in-house page.
How do I get started?
Apply for a free strategy call. We review your goals and tell you whether we are a good fit. You can also write to hello@editozclub.com.
Ready to grow your personal brand as a founder?
If you want a team for strategy, content, and publishing, start with a conversation. Reserve your free strategy call. We will review your goals and tell you whether we are a good fit.
Reserve your free strategy call